POLECAMY
Koszyk
-24%
Challenges for Companies and Consumers on International Market
Redakcja:
Format:
pdf, ibuk
The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to Economics in Katowice in 2017. This Conference, organized each year by the MAG Scholar, provided wonderful opportunity for academics and professionals from all over the world to share their knowledge, skills, and experience in the field of internationalization and all new phenomena on market. The entire publication is divided into five parts and contains selected papers presented at the 27th MAG Scholar Global Business, Marketing & Tourism Conference on “European Marketing from Global Perspective” in Katowice. First part provides inside to international environment element which influence on performance of companies and consumers. Second one presents selected aspects of marketing activities and instruments used on international market. Part three is focus on different business models undertaken by companies on international market. In part four there are papers which describe selected aspects of consumer behavior. Part five, which conclude this book, discusses range of papers dedicated to new trends in consumer behaviors on international market. The book does not cover all the important problems and issues of internationalization. It allows, however, prepare them as identification, presenting the importance and role of internationalization for companies and consumers on contemporary market.
| Rok wydania | 2018 |
|---|---|
| Liczba stron | 251 |
| Kategoria | Marketing, reklama |
| Wydawca | Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach |
| ISBN-13 | 978-83-7875-537-1 |
| Numer wydania | 1 |
| Język publikacji | angielski |
| Informacja o sprzedawcy | ePWN sp. z o.o. |
Ciekawe propozycje
Spis treści
| Foreword | 7 |
| Acknowledgement | 9 |
| Part I | |
| International environment for companies and consumers | |
| Marzena Czarnecka, Grzegorz Lot | |
| Consumer protection standards on electricity markets | 13 |
| Urszula Grzega | |
| Selected elements of living conditions of the population of the European Union | 25 |
| Agata Małysa-Kaleta | |
| Cultural determinants of consumer behavior in marketing practice – selected aspects | 36 |
| Part II | |
| Marketing instruments and companies performance on international market | |
| Jean Pfiffelmann | |
| Talent attraction in global business through employer brand image | 57 |
| Jakub Wolny, Marta Grybś-Kabocik | |
| Methods of low-budget promotion of startups | 78 |
| György Jóna, Levente Varga | |
| Case study on marketing of a focal firm – a network approach | 87 |
| Part III | |
| Business models of companies on international market | |
| Patryk Mączko | |
| International business activities on moto-vehicles market | 101 |
| Agnieszka Tetla | |
| Logistic consumer service in preventing consumer misbehavior on insurance market | 116 |
| Tomasz Silwanowicz | |
| Origin and development of collaborative finance | 124 |
| Part IV | |
| Consumers and their behavior on international market | |
| Aleksandra Burgiel | |
| Consumers’ attitudes towards non-ownership consumption and their managerial implications | 139 |
| Gabriela Hanus | |
| Children and adolescents as consumers on food market and their food choices – literature and research review | 159 |
| Izabela Sowa | |
| Rationality of consumers’ behaviors as the basis of their typology | 171 |
| Sławomir Smyczek | |
| Differences and similarities in consumer behavior on international market | 186 |
| Part V | |
| New trends in consumer behavior on international market | |
| Krzysztof Hojeński, Agnieszka Put | |
| Benefits and threats for consumers of free-to-play games | 205 |
| Marta Grybś-Kabocik | |
| Misbehavior of e-shops’ consumers – empirical analysis | 227 |
| Agnieszka Hat | |
| Consumer ethnocentrism in service markets – the identification of typological groups | 233 |
| List of authors | 251 |
KUP NA PREZENT
Challenges for Companies and Consumers on International Market
24,32 zł
Uzupełnij informacje na temat odbiorcy.
Produkt został pomyślnie dodany do koszyka.
Nieudana próba zakupu produktu. Spróbuj jeszcze raz.