POLECAMY
Koszyk
Organic food market in Poland
Format:
ibuk
The aim of the monograph is to show processes and behavior in the organic foodmarket in Poland. Empirical research was conducted in this area, involving boththe supply entities (organic food producers, distributors), as well as demandentities (buyers and consumers).
The subject of the survey of buyers and consumers was to identify the motivesand factors influencing the purchase of organic products, the preferred forms ofsales and brand of these products, organic food in particular. The deliberationslead to the creation of typology of Polish eco-friendly goods for consumers, andimplications for entrepreneurs arising therefore.
The main objective of the study of agricultural farms was to identify influencingfactors and perspectives of development of the agricultural market of organicproducts in Polish conditions.
Questions directed to the owners of organic farms regarded factors related to theprofitability of organic farming and mechanisms of functioning of the market andprospects of its development.
The aim of research of distributors was to determine the status and prospectsof development of distribution channels of organic products in Polish conditions.The analysis was aimed at determining the most popular distribution channelsand the prospects of the system’s development.
| Rok wydania | 2016 |
|---|---|
| Liczba stron | 129 |
| Kategoria | Publikacje darmowe |
| Wydawca | Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu |
| ISBN-13 | 978-83-7695-608-4 |
| Język publikacji | polski |
| Informacja o sprzedawcy | ePWN sp. z o.o. |
Ciekawe propozycje
Spis treści
| Introduction | 7 |
| 1. Recognition of organic food in Poland | 11 |
| 1.1. Labeling and its role in the identification of organic products of agricultural origin | 11 |
| 1.2. Labels of organic products used in Poland | 13 |
| 1.3. Recognition of organic products, in the light of questionnaire surveys | 15 |
| 1.4. Dissemination of information on marking/labeling of organic food products | 19 |
| 1.5. Conclusions | 21 |
| 2. Demand for certified organic food in Poland | 23 |
| 2.1. Development of sales of certified organic foods in Poland in the light of European trends | 23 |
| 2.2. Demand-informing factors in the view of the research results | 26 |
| 2.3. Conclusions | 31 |
| 3. Development of organic food supply in Poland | 33 |
| 3.1. Production potential of organic agriculture in Poland as compared to the EU | 33 |
| 3.2. Production, processing and distribution of organic foods | 35 |
| 3.3. Support for organic farming by the year 2013 | 39 |
| 3.4. Conclusions | 41 |
| 4. Analysis and assessment of the supply side of organic food market based on empirical study | 43 |
| 4.1. Methodological aspects | 43 |
| 4.2. Evaluation of the factors directly affecting the profitability of organic production | 49 |
| 4.3. Other conditions of organic production | 52 |
| 4.4. The perspectives for development of organic farming in the light of empirical study among the owners of conventional farms | 58 |
| 4.5. Conclusions and recommendations | 64 |
| 5. The system of organic food distribution in Poland in the light of quantitative marketing surveys | 67 |
| 5.1. Purpose, scope and methodology of research of the organic food distribution system | 67 |
| 5.2. Supply and sales channels of organic food | 68 |
| 5.3. Organic food offer and pricing | 69 |
| 5.4. Factors and behaviour stimuli of organic food distributors | 70 |
| 5.5. Conclusions | 72 |
| 6. Brand in the organic food market | 75 |
| 6.1. Eco-product: concept and characteristics of organic farming | 75 |
| 6.2. Terms and functions of the product brand | 77 |
| 6.3. A brand in the strategy of organic food products | 79 |
| 6.4. Strategies of eco-food brands | 81 |
| 6.5. Significance of eco-brand for consumers | 82 |
| 6.6. Conclusions | 83 |
| 7. Perspectives for development of the eco-friendly product market in Poland in the light of qualitative and quantitative marketing surveys | 85 |
| 7.1. Methodological bases for the examination of behaviours of eco-friendly goods consumers in Poland | 86 |
| 7.2. Ecologization versus other consumption development tendencies | 87 |
| 7.3. Consumer behaviours on the eco-friendly goods market in Poland in the light of qualitative research | 88 |
| 7.4. Selected considerations of behaviours of eco-friendly food consumers in Poland in the light of quantitative research | 92 |
| 7.5. Typology of Polish eco-friendly goods consumers and implications for entrepreneurs arising therefore | 95 |
| 7.6. Conclusions | 101 |
| 8. Prospects for development of the organic food market in Poland | 103 |
| 8.1 SWOT analysis of organic farming in Poland | 103 |
| 8.2. The objectives of development of the organic food market and organic farming in Poland in 2014-2020 | 109 |
| 8.3. Conclusions | 112 |
| Final remarks | 115 |
| References | 121 |
| List of figures | 127 |
| List of tables | 129 |
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