Empowering Students’ Awareness for a Personalized Career Development

An Approach to Discover, Experiment, and Learn

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This book provides university administrators, professors, and career specialists with a comprehensive introduction to the BE(A)ST (BE Aware Student) approach. The BE(A)ST approach aims at enhancing students’ awareness of personalized career development, fostering a connection between their professional identity, beliefs, and actions to support career awareness. With the BE(A)ST approach, we provide a solution to improve the alignment between the career and the life of our students. The Personalized Career Development (PCD) course based on the BE(A)ST approach and described in this book is the result of three research programs focused on the development of the method and on its adaptation, scientific validation, and dissemination.


This book is a must-read for anyone who is serious about career planning, life design or teaching about these ideas. It includes an extremely well researched and authoritative review of all the major books, methods and tools available and advances the state-of-the-art. With suggested improvements and refinements. It also packages these tools into several different university-level workshop and course formats and provides the authors' experiences with delivering these programs to students across different disciplines, cultures and countries.
(Steven A. Gedeon, BSc, MSc, MBA, Peng, PE, PhD, Associate Professor, Entrepreneurship and Strategy Department
Ted Rogers School of Management, Toronto Metropolitan University (formerly Ryerson University), Canada)


The publication is licensed under the Creative Commons Attribution-Share Alike 3.0 Poland license (CC BY 3.0 PL) (full license available at: http://creativecommons.org/licenses/by/3.0/pl/legalcode).


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Książka – przeznaczona dla kadry zarządzającej wyższych uczelni, nauczycieli akademickich i doradców zawodowych z uczelnianych biur karier – zawiera kompleksowe wprowadzenie do metodyki BE(A)ST (BE Aware Student). Metodyka ta ma na celu podniesienie świadomości studentów w zakresie spersonalizowanego rozwoju kariery oraz wzmocnienie związku między ich profilem zawodowym, własnymi przekonaniami a podejmowanymi działaniami wspierającymi świadomy wybór ścieżki rozwoju zawodowej. BE(A)ST jest zatem rozwiązaniem umożliwiającym dopasowanie kariery i życia osobistego studentów. Kurs Spersonalizowanego Rozwoju Kariery (Personalized Career Development – PCD) oparty na metodyce BE(A)ST i opisany w prezentowanej książce to wynik trzech programów badawczych skupionych na rozwoju metody oraz na jej adaptacji, naukowej walidacji i upowszechnieniu.


Publikacja na licencji Creative Commons Uznanie autorstwa 3.0 PL (CC BY 3.0 PL) (pełna treść wzorca dostępna pod adresem: http://creativecommons.org/licenses/by/3.0/pl/legalcode).


Rok wydania2022
Liczba stron204
KategoriaPublikacje darmowe
WydawcaUniwersytet Warszawski
ISBN-13978-83-235-5694-7
Numer wydania1
Język publikacjiangielski
Informacja o sprzedawcyePWN sp. z o.o.

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Spis treści

  Introduction 9
  Personalized Career Development course at a glance    10
   Origins and approach to the course design    10
   Personalized Career Development course general
   guidelines    11
   Personalized Career Development course structure and
   tools    12
  What you’ll find in the following chapters    13
  
  CHAPTER 1. New world of work – new challenges 15
  1.1 Understanding the challenges    15
  1.2 The European Union context: programs addressing the challenges    16
  1.3 Learning styles for a new generation    18
  1.4 New challenges from the labor market    21
  1.5 Challenges in career planning: the labor market and the students’ perspective    23
  1.6 Rationale for a new approach    26
  
  CHAPTER 2. BE(A)ST – an agile approach to discover, experiment, and learn 31
  2.1 Motivations & aims of the BE(A)ST approach    32
   2.1.1 Labor market changes and their influence on
   career development    32
   2.1.2 Career development as a wicked problem    33
   2.1.3 BE(A)ST approach motivations and aims    35
   2.1.4 BE(A)ST in the context of the foundations of
   traditional and modern approaches    36
  2.2 BE(A)ST approach structure – different frameworks, one unified methodology    41
  2.3 Approach innovativeness    45
   2.3.1 Design Thinking as a framework for career
   prototyping, testing, and revising    45
   2.3.2 Importance of being agile in career development
       51
   2.3.3 Why can BE(A)ST be considered as an agile
   approach?    52
   2.3.4 BE(A)ST as a comprehensive, multi-faceted
   approach    54
  
  CHAPTER 3. Methodology development 59
  Introduction    59
  3.1 BE(A)ST approach design    62
   3.1.1 Phase 1. Tools selection    62
   3.1.2 Phase 2. BE(A)ST experimentation through design
   iterations    62
  3.2 Students’ profiles design    65
   3.2.1 Phase 3. Understanding students    65
   3.2.2 Phase 4. Tool development – “Which Type of
   Student Are You?”    72
  3.3 Personalized Career Development course design    75
   3.3.1 Phase 5. Matching needs and tools    75
   3.3.2 Phase 6. Framework validation    81
  
  CHAPTER 4. Methodology usage 87
  4.1 Tools selection and order    89
  4.2 Implementing Personalized Career Development at your university    91
  4.3 Student profiles    93
   4.3.1 Identification of students’ needs    93
   4.3.2 The four student profiles    94
  4. 4 Validated questionnaire – “Which Type of Student Are You?”    100
  4.5 Selecting students    100
  4.6 BE(A)ST approach with personalized paths    101
   4.6.1 Profile A    103
   4.6.2 Profile B    105
   4.6.3 Profile C    109
   4.6.4 Profile D    112
  
  CHAPTER 5. Course outline 117
  5.1 Course idea    118
   5.1.1 Course aim & stakeholders    118
   5.1.2 PCD course program    119
   5.1.3 Course scalability    120
   5.1.4 Environment    121
   5.1.5 Validation of the learning outcomes    122
   5.1.6 Pre & post-tests – self-reflection tool    124
  5.2 Course syllabus    125
  5.3 Different scenarios of implementation    126
  5.4 Customization scenarios    127
   5.4.1 Employment bureaus    127
   5.4.2 Corporate HR departments    129
  Appendices    132
  
  CHAPTER 6. Tools and techniques 145
  6.1 Self-Reflection stage    145
   6.1.1 AEIOU    145
   6.1.2 Career Mind Mapping (adapted for the Self-
   Reflection stage)    148
   6.1.3 Change of Perspective    149
   6.1.4 Cognitive Reconstruction    151
   6.1.5 External Observer    153
   6.1.6 Good Time Journal    155
   6.1.7 Life Dashboard    157
   6.1.8 Role Identification (adapted for the Self-
   Reflection stage)    159
   6.1.9 Set Goals (adapted for the Self-Reflection
   stage)    160
   6.1.10 Talent Identification (adapted for the Self-
   Reflection stage)    162
   6.1.11 Well-Being Compass    164
  6.2 Professional Identity Definition stage    166
   6.2.1 Career Mind Mapping (adapted for the
   Professional Identity Definition stage)    166
   6.2.2 Design Life Principles    168
   6.2.3 Identify Your Values    169
   6.2.4 Role Identification (adapted for the
   Professional Identity Definition stage)    172
   6.2.5 Set Goals (adapted for the Professional
   Identity Definition stage)    174
   6.2.6 Talent Identification (adapted for the
   Professional Identity Definition stage)    176
  6.3 Career Scenarios Exploration stage    178
   6.3.1 Career Mind Mapping (adapted for the Career
   Scenarios Exploration stage)    178
   6.3.2 Decision Trees    180
   6.3.3 Odyssey Plan    181
   6.3.4 Personal SWOT Matrix    183
   6.3.5 Rich Pictures    187
  6.4 Career Prototyping and Testing stage    188
   6.4.1 Failure Reframe    188
   6.4.2 Personal Business Model Canvas    190
   6.4.3 Support Circle    195
  
  Conclusions and further research 199
  The expected results of personalized career paths    200
  For universities    201
  For students    201
  For companies    201
  
  Authors 203
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