POLECAMY
Koszyk
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Consumer Rights Protection
Threats and opportunities for enhancing consumer awareness
Redakcja:
Format:
The entire publication is the outcome of the discussions which took place during International Conference on Enhancing Consumer Awareness host by University of Economics in Katowice. The entire publication is divided into four parts: first part provides inside to consumer rights awareness and system of protecting those rights. Second one presents selected aspects of consumer behavior on different markets. Part three is focus on companies’ practices introducing to protect consumers and build their awareness on different markets. Last part describes selected aspects of market environment and their influence on consumer awareness. The book allows presenting the importance and role of consumer rights and their awareness by all market players in developing sustainable economy.
| Rok wydania | 2020 |
|---|---|
| Liczba stron | 356 |
| Kategoria | Inne |
| Wydawca | Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach |
| ISBN-13 | 978-83-7875-583-8 |
| Numer wydania | 1 |
| Język publikacji | angielski |
| Informacja o sprzedawcy | ePWN sp. z o.o. |
Ciekawe propozycje
Spis treści
| Foreword | 9 |
| Acknowledgment | 11 |
| Part I | |
| Consumers rights awareness and protection | |
| Chapter I | |
| Consumer awareness toward green marketing (Ramandeep Saini, Indu Bala) | 15 |
| Chapter II | |
| Conscious European young consumers and the protection of their rights (Judit Papp, Melinda Bercsényi, Dorottya Friedel, Ákos Kiss, Adina Kovács) | 23 |
| Chapter III | |
| Consumers’ rights awareness and e-commerce – evidence from European and American markets (Katarzyna Pierzchała, Sławomir Smyczek) | 42 |
| Chapter IV | |
| Study of difference in consumer awareness toward online healthcare services on the basis of demographic factors (Ramandeep Saini, Manisha Aujla) | 66 |
| Chapter V | |
| Current trends in consumer protection regulations in the financial services market in Poland (Edyta Rutkowska-Tomaszewska) | 72 |
| Part II | |
| Consumer on market – behavior, resistance and boycotts | |
| Chapter VI | |
| Consumer behavior in banking sector in time of economic crisis – evidence from Lebanon (Samir Semaan) | 89 |
| Chapter VII | |
| Inappropriate consumer behavior at creditworthiness assessment (Katarzyna Nowak) | 110 |
| Chapter VIII | |
| Consumers’ misbehavior on a retail market – responses typology and preventing methods (Tomasz Unuczek) | 119 |
| Chapter IX | |
| Motives of consumers’ misbehavior on the market – model approach (Sławomir Smyczek, Dominik Krężołek) | 136 |
| Chapter X | |
| Education and financial awareness as factors influencing responsible purchasing and use of consumer credit services by consumers (Magdalena Paleczna) | 150 |
| Chapter XI | |
| Consumer boycotts in sport – the case of “modern football” (Adrian Pietrzyk) | 161 |
| Part III | |
| Companies practices for consumer protection and awareness | |
| Chapter XII | |
| New direction of Corporate Social Responsibility in the banking market – meaning for the consumer (Agnieszka Butor-Keler) | 175 |
| Chapter XIII | |
| Corporate Social Responsibility – best practices on European market (Michał Michalski) | 185 |
| Chapter XIV | |
| Integrateg marketing communication relevance for heavy consumers (Francisco Suay-Pérez) | 201 |
| Chapter XV | |
| Insurance as a compensate method for the financial consequences of accidents with an indication of tourist services consumers in Poland (Jakub Kubiczek) | 212 |
| Chapter XVI | |
| Determinants of financial inclusion of enterprises in Sub-Saharan African states (Blandyna Puszer, Łukasz Szewczyk) | 224 |
| Part IV | |
| Market environment relevance to consumer awareness | |
| Chapter XVII | |
| Sustainable consumption in the light of alternative approaches to economics – the role of identity (Anna Horodecka) | 239 |
| Chapter XVIII | |
| Prosumption as a process of optimizing consumption and trend implicating shared economy (Marek Andrzej Żur) | 262 |
| Chapter XIX | |
| Privacy policy complexity in the EU. A study of the largest e-commerce and multichannel retailers (Andrzej Szymkowiak, Kishokanth Jeganathan) | 275 |
| Chapter XX | |
| Economy of consumer and sustainable development (Alina Czapla) | 287 |
| Chapter XXI | |
| Selected aspects of telemedicine market in Poland – opportunities and barriers for the consumer (Piotr Adamik) | 295 |
| References | 305 |
| List of figures | 347 |
| List of tables | 349 |
| List of authors | 351 |
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