The book aims to measure and evaluate the use/success of operational budgeting in Polish companies and to identify and measure the determinants of success, based on the suggested model. It focuses mainly on: (a) the role of operational budgeting in... więcej >
Autor: Joanna Kałkowska, Hanna Włodarkiewicz-Klimek
Wydawnictwo: Wydawnictwo Politechniki Poznańskiej
Format: pdf, ibuk
Red. Tomasz Słoński, Karolina Daszyńska-Żygadło
Wydawnictwo: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Format: ibuk
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the development of technology and new media, such as social... więcej >
The main aim of the paper is to determine the similarities and differences in the convergence and synchronization of business cycles in the EU and EMU in 1995-2018. The secondary goals are the following: a) the identification of the core and... więcej >